Case study
Graphic Design
Kiki's Cosmetics - Logo
Kiki’s cosmetics is a company for skincare that one of my friends wants to own in the future. The whole company is supposed to be an organic company trying to implement avocado butter & avocado oil into their products.
Munich, DE
September, 2018
Logo Design
Aims & Goals
What Was The Idea
Our starting goal was to create a logo that is based around the interests of my friend or in this case client. She wanted the logo to include her name initials, show her love for flowers and nature and her most favorite food – avocado.
Some helpful questions I asked her before starting:
Q: Which of your interests do you want to implement?
“I want you to implement my love for flowers, nature, avocados & cosmetics. Combining them all would probably make the dream products I imagine having in the future”
Q: Do you have any color preferences?
“Yes I imagine a blue & pink gradient with lots of green also pink & purple flowers. It would also be great to have some cotton candy vibes with soft pastel colors”
Logo Process
Logo Design Process
When I started working on the project, right away in my head popped a picture of a diamond shape with the gradient colors she wanted, her name initials inside the shape and flowers and greenery all around it. The main challenge was adding elements without making it feel too cluttered and yet combining all the wants of the client into the final product.
